Can I use my existing list of contacts if….?
I purchased a list of high quality opt-in contacts:
No. We do not allow any form of paid or rented list. It does not matter if the
seller claimed it was opt-in nor how much you spent on the list. Paid lists are
not allowed in any form.
I have a subscription form on my web site where users can subscribe:
Yes. This is a great way to build your list and perfectly legitimate way of
doing so. If you have a list of contacts who filled out a form and verified
their subscription then you can import them into our software. We will not
require additional verification when you import as we trust you have done
so.
I am moving from another email marketing service provider:
Yes. If you are moving from another provider you can import your list. You
must of course still ensure that the list was opt-in and follows our terms.
I setup a computer or mobile device at a trade show (or any event) where people can subscribe for
updates:
Yes. This is ok and is a great way to build your list and ensure that your
contacts are fully verified. You can setup a computer, iPad, or any mobile
device that shows your subscription form. Then when people enter their
information they can start the opt-in process and you can ensure a high-
quality list.
I collected business cards at a trade show event:
No. If you collected business cards at a trade show it is likely OK to contact
them but they have not given you permission to add them to a mailing list
that you may email over time. We suggest to contact such people using your
normal email client vs an email marketing service. You can mention your
newsletter (and include a link to your subscription form) when you contact
them to see if they wish to receive emails from you in the future.
I have a list of customers who have purchased a product or service from my company:
Maybe. You can email your past customers who have made a purchase as
long as their latest purchase was within the last 12 months. Any longer than
that and they will not expect your email and may not remember you.
I collect business cards at my restaurant or store:
Maybe. If you are clearly saying that by putting their business card in your
container (or however you collect them) that they will receive promotional
emails and updates then this is ok. If they think they are only entering for a
free meal (or other incentive) then this is not ok.
I have a client that I wish to send emails for. I would be emailing on behalf of my client and to my
clients customers:
Maybe. As long as their list of contacts was collected properly and is
acceptable (as stated on this page and in our terms) you will likely be fine. If
they encounter high abuse/bounces it means they do not have an acceptable
list and your account will likely go under review.
I obtained a list of email addresses from my local chamber of commerce (or other organization):
No. You need to have explicit permission from every contact that you are
able to send them email. A list from an organization such as a chamber of
commerce, industry specific organization, etc. is no different than a paid list.
The contacts have not given you direct permission and are not expecting
email from you specifically.
I rented a list of contacts:
No. We do not allow any form of paid or rented list. It does not matter if the
seller claimed it was opt-in nor how much you spent on the list. Paid lists are
not allowed in any form.